Profile／Fumie Shibata
Active in a wide range of products centered on industrial design from electronic goods, sundries, medical equipment, hotel total design and others. Representative works include MUJI: "The body-fit sofa" / Omron: "Kenon-kun" thermometer / Knife: "Hocho Kobo Tadafusa". She has won numerous awards, including the Mainichi Design Award, the Good Design Gold Award, the iF Gold Award and the Red Dot Design Award. Musashino Art University professor.
Hair is made of protein. Residual chlorine is said to damage protein, disturbs cuticles and causes dry hair. Once hair is damaged, it cannot be repaired, as it has no regenerative power.
Damaged hair
Healthy hair
Residual chlorine can be a source of dryness and other problems for people with sensitive or easily irritated skin. Although the cause is not clearly known, it is also considered to be one of the main contributing factors toward atopic dermatitis and other skin conditions.
From the General Incorporated Associations/Water Purifier Association Website
◎Product name / WATERCOUTURE Dechlorinating shower filter ◎Product numbe / WS301E-WT / WS301E-BC (Cartridge WWC301E) ◎Performanc / Free residual chlorine reduction capacity, 3000 L (50% reduction, According to Japan Water Purifier Association, JWPAS J.210 "How to test water purification shower") ◎Flow rat / 8 L/minute ◎Water requirement / 0.05 - 0.35 MPa ◎Cartridge Estimated period for replacement / One month (based on 12 min [8 L/min] usage). ◎Shower head material / Product: ABS resin, polyacetal, PPS Gasket: EPDM, silicon Watering plate: Stainless steel ◎Shower head siz / Length 212 mm × Width 62 mm ◎Shower head weigh / 212 g (310 g when filled with water) ◎Cartridge materia / PP, PET ◎Used fi ltering material / Calcium sulfite, nonwoven fabric ◎Cartridge siz / Φ44 mm × H35.4 mm ◎Cartridge weigh / 25 g ◎Origi / Japan
◎Product Name / Filter cartridge ◎Product Number / WWC301E ◎Dimensions / Φ44 mm × H35.4 mm ◎Weight / 25 g ◎Color / White ◎Flow Rate / 8 L/min ◎Performance / Free residual chlorine reduction capacity,3000 L (50% reduction, According to Japan Water Purifier Association, JWPAS J.210 "How to test water purification shower") ◎Water Requirements / 0.05–0.35 MPa, 0–45°C ◎Material / PP, PET ◎Filtering Material / Calcium sulfite, non-wovenfabric ◎Origin / Japan
A new solution for water will start from Mitsubishi Chemical Cleansui who has contributed to the rich lifestyle
environment through the grace of water.
WATERCOUTURE, a new brand that will nurture beauty of the mind and body with the power of water.
We will deliver the joy to be beautiful for every women every day.
WATERCOUTURE was developed by Mitsubishi Chemical Cleansui, a company you can rely on.
"Cleansui" is an advanced water filter brand that is utilized.
In 1984, “Cleansui” launched the world’s first water filter for home use, equipped with a hollow fiber membrane filter for bacteria removal.
As well as filters, we continue to develop products and services with the aim of enriching the lives of people around the world through water.
In the same way, Watercouture was developed by “Cleansui” as part of its commitment to creating new and innovative water solutions.